Game Trailer Brief

Overview of the concept

- trailer
- 30 seconds or longer
- close shots of a clown
- camera cuts
- camera works its way up, showing off the clown model, starting from his clown shoes all the way to his face, which would be the at the end of the trailer.
- shots of the game environment OR/AND written bits teasing the backstory of the game - in between camera cuts

Target Audience

Same as the game. Rated M for mature, targeted at 17+.

Materials required

Finished model of my clown, including rigging; 3D environment from my game.

Overall style/look

The idea is to emphasise the sense of intimidation from the clown. Fully dark background, with only one spotlight pointing at him in-front of him, mixed with closed shots of a moving camera. I could make it so that there would only be shots of key spots of the clown, such as his hand holding a machete, his face, etc.
In terms of animation, I could also make a walking animation on loop, within the same dark environment and lighting, and with the clown walking towards the camera. This would be at the end of the trailer.
As I mentioned, there will be shots from game itself or/and text teasing the backstory of the game. This is obviously to tease what is in the game, without showing too much, as well as to give a theme to the trailer.

Storyboard

Timeline